UPDATE #2: It's been 2 weeks since I launched my Facebook and Instagram accounts for Verse & Virtue. Here's what I learned this week:
WEEK 2 SNAPSHOT
Total number of posts: 14
Instagram follows: 40
Instagram post engagements: 326
Facebook follows: 129
Facebook post engagements: 106
WHAT I LEARNED THIS WEEK
1. Right now, most of the engagement my pages are getting are from people in my friend group. I've gotten a few shares, but nothing has really taken off outside of my circle. I have received a few personal messages and comments from friends and acquaintances that they really like what I'm doing, which is encouraging.
2. I did not do any boosted posts for the first 6 days of the week, but I did not increase my reach over the week, so I tested out some boosted posts on the 7th day. I got a ton of response on Instagram (326 likes), but there is a huge disconnect in the Facebook and Instagram integrations as far as I can tell. None of the likes on my boosted posts showed up in either my Facebook profile or my Instagram page. They show up in my notifications and then are just floating out in the ether of the internet. This I find frustrating because there is no connection between these posts and my actual page, and there is no way to invite the people who liked a post on Instagram to like my page. It feels like a wasted opportunity to get people who connect with a post to connect with the page.
3. Regarding hashtags: I think of my project as a sincere one and have tried to steer clear of the cheesier hashtags. I'm not afraid to use humor when I feel it is appropriate, like in my "No Enemies" post, but I don't want to undermine the seriousness of my project with cheesy or irrelevant hashtags. However, I do want to research more on hashtags this week and see if there are some methods I can use to make my hashtagging more effective.
WHAT I'LL TRY NEXT WEEK
1. I think the key at this point is to play the long game and keep posting steadily. There could a post or two that gets more attention and will draw traffic to the page. It's hard to know exactly what will resonate until I've had more experience posting. It may just be that each post creates a little bit of interest that compounds over a long period of time.
2. I want to test out some new hashtags based on my research and see what happens.
Here's to week 3!