UPDATE! I've been promoting my design project Verse & Virtue on Facebook and Instagram for a week now. This is my first social media project so I'm learning as I go and will be adjusting my posts based on my insights from each week. Here's what I learned from week 1:
WEEK 1 SNAPSHOT
Total number of posts: 7
Instagram follows: 39
Instagram post engagements: 60
Facebook follows: 124
Facebook post engagements: 28
WHAT I'VE LEARNED SO FAR
1. At first, I was just posting the image with the title of the poem and author listed in the post. After a few days, I decided to try adding a thematic statement about the poem and its significance. This was successful in getting more engagement, so I went back and did this to the previous posts as well.
2. Paid ads and boosted posts were able to get me more reach, but not more engagement. Engagement was more likely to come from friends and organic reach. Since I'm not selling anything, spending money to boost posts is not worth the cost. It makes more sense for me to build up a loyal, interested following slowly over time.
3. Hashtags are important in reaching people outside of my friend circle, but they have been more effective on Instagram than on Facebook so far. This may be why I've had more followers on Facebook, but more engagement on Instagram.
4. Popularly known poems have gotten a significantly higher response rate.
WHAT I'LL TRY THIS WEEK
1. Make sure to post at least one very well-known poem out of the seven I'll post this week.
2. Experiment with more creative hashtags to get a larger reach.
3. Post on a more regular schedule to see if that affects response and engagement.